Challenge:

SKYN was known as the world’s #1 non-latex condom, but wanted to grow and expand within the market and the sexual wellness category. SKYN was beloved by those that had tried them, but for the most part, was not given the recognition they deserved. SKYN tasked us with creating an activation that would incite engagement and trial of the brand beyond the footprint and time frame of the event.

Insight:

Real relationships need intimacy to grow. SKYN was more than just a non-latex condom brand, it was there to help people remove barriers to intimacy.

Solution:

“VIP Backdoor” - an exclusive SKYN event held at NYC World Pride. Several weeks leading up to the event, we used social, CRM, display, influencers, and PR to tease and promote the party. To skip the line to get to the most intimate area within the largest Pride celebration, all you needed was a SKYN condom.