Challenge:

Breaking Bad was a global sensation and after five long years, Netflix was launching El Camino, The Breaking Bad Movie. Netflix tasked us to develop a launch moment that was dynamic, scalable, and connected fans worldwide. 

Insight:

People have been waiting for new Breaking Bad content for a long time. Since the series ended, they examined easter eggs and rewatched frame-by-frame to try to get answers to the real ending, what happened to Jesse, and where is Huell. To get the fans excited for El Camino on Netflix, we had to answer some of their questions from the finale without not spoil the movie.

Solution:

“Waiting with Huell” - a global live 62-hour countdown to the El Camino launch exclusively on Samsung QLED TVs that answered what happened to Huell.

Awards:

2020 CLIOs - Bronze, Branded Entertainment & Content

12th Annual Shorty Awards - Bronze Distinction in TV, Finalist in Branded Content, Video, Live Streaming Video

2020 National ADDYs - Silver, Innovative Use of Technology