Challenge:

Rising medical costs are a growing concern in America and people need help closing the gap between healthcare costs and what traditional health insurance covers. Aflac tasked us to create an integrated college football campaign with Coach Nick Saban to empower individuals and families, especially communities of color and Black Americans, to understand what Aflac provides and take action around medical debt.

Insight:

In sports and life, preparation for the unexpected readies you to win. To help hardworking Americans understand that Aflac stands in the gap with unexpected costs that health insurance doesn’t cover, we wanted to show that good preparation helps protect your winning legacy.

Solution:

“Earning the Aflacket” campaign - a multi-spot and social campaign featuring Coach Nick Saban, the Aflac Duck, and Coach Deion “Prime” Sanders, highlighting Coach Prime earning his Aflac legacy and calling attention to HBCUs and communities of color.